ABC Spirits
https://meckabc.com
Your site looks like 2018
The site works on phones and has plenty of content, but it makes customers dig for a phone number or a way to contact you.
What this means for your business
Your site is okay. Okay loses to good.
Mid-range sites convert visitors at roughly half the rate of top-tier sites in their category. The traffic is the same; the difference is trust, clarity, and mobile experience. Closing that conversion gap on existing traffic is usually the highest-ROI marketing investment a small business can make.
Stanford web credibility research; Google Mobile Speed studies; Adobe State of Marketing.
Executive Summary
Mecklenburg County ABC Board's site scores 62/100. It is a functional, responsive government-style site built on Bootstrap 4, but it is cluttered, with 53 nav links and a header that says 'Contact Us' instead of showing a phone number. The top priority is making the phone number and store hours visible at the top of the page, and adding a simple contact form.
Score Breakdown
Quick Wins
“The header link with class 'phone-link' reads 'Contact Us' and points to a page, not a tel: link. Customers must click through to find a number.”
Show the main phone number as a tel: link in the header, with store hours nearby.
“has_email is false. No mailto: link was found in the header or footer.”
Publish a general inquiry email address in the footer and on the contact page.
“has_meta_description is false. Google will pick arbitrary text for your search listing.”
Write a 150-160 character description covering who you are, where you operate and what you offer.
“The header uses small PNG icons for social and utility links, and long link lists inside dropdowns.”
Make tap targets at least 44px and switch the icons to SVG.
Critical Issues
“has_contact_form is false. The header 'Contact Us' link goes to a separate information page, and visitors cannot send an inquiry directly.”
Add a short contact form (name, message, topic) to the Contact Information page and link it from the header.
Longer-term Improvements
“nav_link_count is 53, plus a Translate menu listing 80+ languages. This overwhelms visitors and buries key tasks such as finding a store.”
Cut the menu to 5-7 top-level items and add a prominent 'Find a Store' button. Collapse the language list into a simple selector.
“The Revize CMS template with a stacked top bar, icon strip and slider gives a generic look rather than a distinct brand.”
Refresh the typography and hero area, and use more of your own photography.
“The page loads jQuery, Bootstrap 4, tiny-slider, lightbox, a YouTube background-video plugin and several calendar stylesheets. There are 122 external links and 66 images.”
Remove unused plugins and compress and lazy-load images to speed up the page.
Screenshot
Work together
You scored 62. The top 25% of sites we've scanned (448 total) score 70+. A Standard rebuild ($2,000) closes that gap and typically takes 2 weeks to launch.
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